What is the difference between digital marketing & Online marketing?

What is the difference between digital marketing & Online marketing?

The term “digital marketing” has been used interchangeably with “online marketing” or “Internet marketing”. Digital marketing and Internet marketing are remarkably similar, but they do differ slightly.

Definition of these two terms are: 

Digital marketing

Digital marketing is a broad term that describes a set of marketing strategies that use digital channels to promote your products or services. This term is an umbrella term that describes anything that uses a digital platform for marketing your business, from social media platforms to TV ads. Digital marketing ads aren’t limited to the web.

Internet marketing

Internet marketing, also known as online marketing, is a subset of digital marketing that includes strategies you use to market yourself online. To qualify as an Internet marketing strategy, it must require the Internet to work and connect with leads. Internet marketing focuses on building a presence on the web.

Digital Marketing	Online/Internet Marketing
Digital marketing is an umbrella term under which Internet marketing falls.	Internet marketing is a more precise form of digital marketing.
Internet is not required for all form of digital marketing.	Internet is required to qualify as an online marketing.
Many Strategies are solely digital marketing and not internet marketing.	All form of internet marketing is a part of digital marketing.
Digital marketing targets much wider audience.	The reach of online marketing is limited as compared to Digital marketing.

 

 

 

 

Digital marketing vs. Internet marketing: The channels

Since Internet marketing is a subset of digital marketing, many channels overlap. Additionally, many strategies are solely digital marketing and not Internet marketing. Here’s where some of these strategies fall:

STRATEGY	DIGITAL MARKETING	INTERNET MARKETING
Search engine optimization (SEO)	yes	yes
Pay-per-click advertising	yes	yes
Email marketing	yes	yes
Social media marketing	yes	yes
Content marketing	yes	yes
Social media advertising	yes	yes
Web design	yes	yes
TV ads	yes	no
Digital billboards	yes	no
Radio spots	yes	no
SMS texts	yes	no